North Event Academy Expert-led event management training for Canada.

Privacy Policy

This Privacy Policy explains how North Event Academy SAS collects, uses, and shares information when you visit our website or interact with our services. We are committed to transparent, lawful processing and to giving you meaningful control over your data.

Legal entity: North Event Academy SAS

Registered address: 40 Rue du Louvre, 75001 Paris, France

Phone: +33 1 76 44 92 30

Contact email: [email protected]

Scope: Training and educational content focused on event management for the Canadian market. All materials are provided for educational purposes only.

Last Updated: January 15, 2026 • Effective Date: January 15, 2026

1) Cookie categories

We use cookies and similar technologies to run our website and improve your experience. For clarity, we group cookies into exactly three categories. You can manage your choices at any time using the “Manage cookie preferences” control on this page or in the footer.

Essential cookies

  • Purpose: core site functionality, security, and session management.
  • Examples: session_id, csrf_token, cookie_consent_status.
  • Consent required: no — these are activated automatically.
  • Retention: session duration or up to 12 months for preference storage.

Analytics cookies

  • Purpose: measuring traffic, user behavior, and performance.
  • Tools: Google Analytics 4.
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat.
  • Consent required: yes — activated only after user accepts.
  • Retention: up to 14 months.

Marketing / advertising cookies

  • Purpose: remarketing, personalized ad delivery, conversion tracking.
  • Consent required: yes — activated only after user accepts.
  • Retention: up to 540 days (Google Ads default).

2) Marketing cookies — required sub-disclosures

Third-party ad serving: “Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.”

Advertising partners: “We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.”

Remarketing: “We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.”

YouTube and Display Network: “Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.”

Tracking technologies in use: “We use the following tracking technologies on this website: - Cookies (first-party and third-party) - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) - Device identifiers (browser fingerprint, IP address) - Conversion event tags”

Advertising measurement: “We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.”

Technologies in use: “Advertising and analytics technologies active on this site: - Google Ads (gtag.js / Google Tag Manager) - Google Analytics 4 - Google Remarketing Tag - Meta Pixel (Facebook / Instagram)”

Opt-out from personalized advertising: “You may opt out of personalized advertising at any time: - Google Ads Settings: https://adssettings.google.com - Your Online Choices (EU): https://www.youronlinechoices.eu - Network Advertising Initiative: https://optout.networkadvertising.org - Digital Advertising Alliance: https://optout.aboutads.info Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.”

3) Consent requirements

Our consent banner offers three options: “Accept All”, “Reject Non-Essential”, and “Manage Preferences”. Analytics and marketing cookies are not activated until you grant consent. Your preferences are stored in localStorage for up to 12 months and can be changed at any time via the cookie panel.

Consent statement: “By clicking ‘Accept All Cookies’, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.”

EEA / UK users: “Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.”

Withdrawal of consent: “You may withdraw consent at any time by clicking ‘Manage cookie preferences’ in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.”

4) Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies.

5) Lead forms and contact requests

When you submit a contact or enrollment form, we collect the information you provide. This typically includes your full name, email address, phone number, course selection, and message content.

  • Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
  • Retention: up to 2 years from submission, unless a longer period is required by law.
  • Use: to respond to your inquiry, provide course details, schedule calls, and, if you agree, send relevant updates about our programs.

You may request deletion of your form data at any time by emailing [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6) Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records defined actions (such as form submissions) after a user interacts with our ads. Used only to measure campaign performance.
  • Google Remarketing: enables us to show ads to previous visitors across Google’s network. We do not build lists using sensitive categories.
  • Google Tag Manager: deploys tracking tags. GTM does not collect personal data itself.

Google’s advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views, time on site, specific conversion events (such as form submissions), and custom audience membership for retargeting.

We do not use the Meta Pixel to collect sensitive personal data or to target users based on special categories such as health status, finances, religion, political views, or sexual orientation. Meta acts as an independent data controller for data collected via its Pixel and processed within its platform. Refer to Meta’s Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited categories including weapons, controlled substances, counterfeit goods, unlicensed gambling, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies fully with platform policies.

9) Landing page integrity statement

The content of this website accurately represents the educational services we provide. We do not engage in bait-and-switch tactics. The experience delivered to visitors from paid advertisements is identical to the experience for all visitors. We do not use cloaking, automatic redirects, or traffic-source-based content variations.

10) Children’s privacy

Our services are not directed at individuals under the age of 16, and we do not knowingly collect personal data from minors. If we discover that a minor has provided data without verifiable parental consent, we will delete that data promptly. If you believe we have unintentionally collected such data, contact us at [email protected].

11) International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. Such transfers occur under the European Commission’s Standard Contractual Clauses (SCCs), which provide appropriate safeguards. You may request a copy of the relevant SCCs by contacting us.

12) Your rights (GDPR Articles 15–22)

If you are located in the EEA or the UK, you have the following rights over your personal data:

  • Access (Art. 15): request a copy of data we hold about you.
  • Rectification (Art. 16): correct inaccurate or incomplete data.
  • Erasure (Art. 17): request deletion (“right to be forgotten”).
  • Restriction (Art. 18): limit how we process your data.
  • Portability (Art. 20): receive your data in a structured, machine-readable format.
  • Objection (Art. 21): object to processing based on legitimate interests.
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty.

To exercise any right, email [email protected]. We will respond within 30 days where feasible. You also have the right to lodge a complaint with your local supervisory authority. EU users: https://edpb.europa.eu • UK users: https://ico.org.uk

13) What data we collect

Depending on how you interact with us, we may collect the following categories of information:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We do not require sensitive personal data to access our educational content. Please do not include sensitive information in open text fields.

14) Legal basis for processing (GDPR Art. 6)

  • Contact form data: consent (Art. 6.1.a) and, where a service relationship is formed, performance of a contract (Art. 6.1.b).
  • Analytics data: consent (Art. 6.1.a).
  • Marketing and remarketing data: consent (Art. 6.1.a).
  • Security and fraud prevention: legitimate interest (Art. 6.1.f), such as detecting abuse, preventing spam, and protecting the service.

15) Retention periods

  • Contact form submissions: 2 years.
  • Analytics data (GA4): 14 months.
  • Marketing cookies (Google Ads): up to 540 days.
  • Email communications: duration of the relationship + 1 year.
  • Server logs: 90 days.
  • Cookie consent records: 3 years (audit requirement).

We may retain information for longer where needed to comply with legal obligations, resolve disputes, or enforce our agreements.

16) Policy metadata and changes

Last Updated: January 15, 2026 • Effective Date: January 15, 2026

We will notify users of material changes to this policy via a banner on our homepage at least 14 days before the changes take effect. Continued use of the website after the effective date constitutes acceptance of the updated policy.

How to contact us

For privacy questions, data access requests, or complaints, contact our team:

  • North Event Academy SAS
  • 40 Rue du Louvre, 75001 Paris, France
  • +33 1 76 44 92 30
  • [email protected]

We will do our best to respond promptly and address your concerns in line with French law and applicable EU regulations.